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GROWTH
AND PERFORMANCE
SPIMACO's strategy for growth envisages providing added value to its customers.
By regularly looking for the needs of the health care professionals, SPIMACO
has developed and will continue to develop constant stream of products
and presentations of real value to professionals and patients.
SPIMACO's current balanced products portfolio and future new pipeline
of products demonstrates this commitment. To strengthen SPIMACO's position
in the market place it has consistently expanded its sales force. During
the past years sales force have increased significantly to meet the challenges
of new launches and convey the value of SPIMACO products. While specialized teams
are directed to promote predominantly prescription drugs,
to market OTC products and managing sales and relations with Government
Hospitals.
SPIMACO's consumer targeted (OTC) sales force is fully equipped to capitalize
on the growing OTC market in the Kingdom and outside. SPIMACO launches
over the last few years demonstrate the great efforts undertaken to ensure
success.
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